Construct and Priority Ranking of Factors Affecting Crowdfunding for Green Products

This article aims to target the key factors that could positively affect crowdfunding success for green products in order promote efficiency and supply chain management. Methods: Data were collected through expert interviews questionnaires then processed analytic hierarchy process (AHP) analysis. Statistical tool: study used Expert Choice as software AHP Sampling: There 20 participants (20 effective) pretesting 30 (23 formal testing. Participants followers of Taiwan. Results: (1) Twenty-four abstracted form final construct; (2) 24 be divided into 2 hierarchies, with 5 primary 19 secondary factors; (3) among factors, “green diversified context” was most influential; (4) “product material is safe non-toxic” important. Conclusions: Funders would likely finance on platforms if these fit orders. Implications: research contributes product life cycle theory practically improves sustainability products.